With over 18 years of experience in Contact Centre, Customer Experience and Change Enablement practices, Adham is a co-founder of CariZMa. Previously, he served as a senior manager at Andersen/ Ernst & Young responsible for the CRM practice for the MENA region. His expertise is focused on enabling the performance improvement for leading organizations across sales and service functions, from a strategy and people perspectives. He started his career at MashreqBank as a Call Centre agent, and progressed to Contact Centre Manager. Adham provided Customer Experience consulting, channel delivery services and change enablement at more than 16 clients in the MENA region. He developed winning strategies and defined the desired customer experiences for various programs. He devised the organizational structure and mapped core competencies for all customer service and sales functions. Adham is well versed in practical strategies for differentiated service, capacity building and change readiness. Member of ICSC, CCCW and CRM Guru societies. He is a certified trainer by The Call Center School in the US. Adham has a BSc in statistics from Cairo University, MBA from Washington University and has excellent command of Arabic, English and French.